Aneesh
Begginer
Does Google Bid Strategy automatically adjust geo bid modifiers on search and display campaigns?
If we remove geo bid modifiers from bidding strategy display campaigns, does Google adjust the bid modifiers automatically?
My question is if we see a positive performance for any of our targeted locations, bidding strategy automatically bids up for that location or we need to set it manually like we do for CPC campaigns?
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Nick
Hi Aneesh. Display campaigns in Google Ads Bid Strategy will not automatically adjust bid modifiers for your campaign. However, I suspect (only Google knows for sure) that Google will adjust the auction-time bid for your ad based on the viewer’s location and many other data points Google has available.
If you consistently see poor performance in specific geo targets, you may consider adjusting the bid modifier to lower that bids for that geo target or removing the geo target all together.